Making your motor trade website work for you (and keep working for you).

Making your motor trade website work for you (and keep working for you).

When you are delving into the world of joining the online revolution there are no end of companies who will build your business a website. And I am pleased to inform you that there are some real experts out there who can create an engaging, visually pleasing site that will rank highly in the search engines.

And I am pleased to say that motortradesolutions.net can do the same, but that’s not where it ends.

But before we get into that let’s look at what you want to achieve from your website. For starters...

1. Is it a fancy brochure about your business or service? Or
2. Do you need it to help you generate enquiries and sell things?
   

Usually what you really want is number 2, but what most get is the fancy brochure and the following cycle happens:

Website launch. Lots of excitement, lots of input and people willing to put the time in to keep it updated. The web designers get paid, they’ve done a great job and achieved what the client asked for.

Within 3 to 6 months. The enthusiasm has begun to wane. No one is taking responsibility anymore because they have gone back to doing their jobs. Suddenly they don’t have time and then one day someone asks the question: “has anyone sold anything from this website?” and usually the response is “well we did when it was first launched, but nothing recently”

Website demise. Now the website is a ‘white elephant’ and no-one in the business wants to be attached to it. You’ve bought it anyway (and it is still a fancy brochure), so you leave it to its own devices. Slowly the information becomes out of date and no-one notices that it is slipping down the charts on the search engines. You could go back to your web designers and ask them to do some updates, but that will involve more cost and guess what? No-one wants to invest money in a website that “did not work”.

You have probably seen this yourself and the team at motortradesolutions.net have seen this scenario in many businesses and the cycle is replicated over and over again. It doesn’t take long to find a website with incorrect information or out of date offers. This is very dangerous as 9 out of 10 potential enquirers to your business will check out your website before making the decision to enquire further.

Let us make that point again. This statistic only relates to whether someone enquires, not decides to buy. So if you’re measuring your enquiry:order ratio bear in mind all the anonymous callers to your website who ended the contact to your business right then and there if your website or online activity left them cold.

Our approach is very different. This is because the team at motortradesolutions.net are all successful motor trade people like you. The best part is that we are not just a marketing company. We are a Sales and Marketing Company so we understand both sides of the business. We have worked at the sharp end in dealers and dealer groups where we have created websites that generate real enquiries and sold cars, parts, finance, insurance and accessories through online marketing.

We also have seen the pitfalls faced by dealerships in trying to manage their own websites and the lack of ongoing support from web designers once they’ve been paid. So we have developed an ongoing outsourced support programme where you benefit by having more time to do your job while we keep your website fresh and updated without any unexpected bills.

Our consultative approach means that we find out your needs and objectives and design an online marketing strategy that achieves your goals. We even help with content and copywriting. And we stand by what we do, we will provide measurable data that allows you to see how successfully your website is performing. You will also see where your enquiries are coming from and which section of the website is most liked by your clientele.

As ongoing support we can adjust and flex the approach to the needs of your business and aid you for new product launches, events or revised sales campaigns.

For more information please visit our website motortradesolutions.net or call 0845 658 6880 for an initial discussion to see how we can make an impact on your business.