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Wednesday, 6 January 2010

Social Media Virtual Assistant Service from motortradesolutions.net

Motor dealers, before you visited this page you have probably been told (or read in the press) that Social Media and Networking is the new growth area and you must get your business involved before you are left behind. Sound familiar?

You probably are also a bit sceptical and asking yourself if this is a flash in the pan? Or does this really touch my customers? You may also feel that there is a stigma behind it and wonder if your business should be linked to that?

Still sounding familiar?
And we agree... So we do things differently.

First some background: In the 1990s the same comments above were being said about the web, but today would you risk not having your business on the internet? Who would have thought that a large number of used vehicles could be sold based on a few photographs? Or that those customers would sometimes purchase from a dealer hundreds of miles away for the right car or deal?

We have to accept is that buying habits for an increasingly large part of the population are changing again.

The internet has been very successful in helping those who are short of time to research and enquire before venturing to a showroom. They have also been able to search across a wider database of vehicles nationwide and therefore not be reliant on what is on the forecourt at their local dealerships.

Social media is now changing the way people buy because a growing number of consumers wish to engage with the business. This is excellent, because if you do it properly you can build loyalty like never before and increase that cherished repeat business.

The problem is that if all you do is use it to 'market' your products and services then you will alienate your business and lose out to your competition.

There is an art to doing it properly and not damaging your brand or business. You cannot take your foot off the gas. To be really effective requires a consistent approach, is highly time consuming and requires some work outside of business hours.

The team at motortradesolutions.net realise that this is not a viable proposition in today's retail motor industry and so have developed the 808 Social Media Virtual Assistant Service.

Working with and on behalf of the dealer or dealer group your dedicated Virtual Assistant will manage the social networking that your business generates with a view to engaging and retaining existing clients whilst using the momentum that is generated to add new ones.

To find out more about how you can use this incredible tool to enhance your business and customer retention in an increasingly competitive world then please call our team on 0845 658 6880 or use this form to contact us.

Follow us on Twitter: MTS808

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